Social Media Manager
Understand Your Social Media Analytics
Read the four numbers that mean something, ignore the vanity ones, and explain both to a client in plain language. We'll help you pick the right tool and walk through it, one simple step at a time.
Step 1 of 4
Choose your AI tool
Choose your AI tool
Pick one. The next steps will be written for the tool you choose.
Best Tools for This Task
Recommended for what you're trying to accomplish.
Metricool
Free + PaidSchedule posts and see every platform's analytics in one dashboard.
Why it fits: Pulls 30-day comparisons per platform into one report.
YouTube Studio
FreeYouTube's own dashboard: impressions, click-through rate, watch time, and monetization status.
Why it fits: Needed when the client's channel includes YouTube performance.
Brand24
PaidSocial listening and media monitoring with AI sentiment analysis and mention summaries.
Why it fits: Shows brand mentions and sentiment beyond your own posts.
ChatGPT
Free + PaidAI assistant that writes, researches, and solves problems.
Why it fits: Turns the numbers into plain-language explanations and next tests.
Other Tools for Your Industry
Useful for related work, but not necessarily this exact task.
Predis.ai
Free + PaidGenerates social posts, carousels, and captions from a short brief.
TikTok Studio
FreeTikTok's own dashboard for posting, analytics, and Creator Search Insights.
Hootsuite
PaidTeam scheduling, approvals, and social listening for multiple brand accounts.
SocialBee
PaidCategory-based scheduler that recycles evergreen posts so your queue never runs dry.
InVideo AI
Free + PaidDescribe a video in a sentence and it builds one from stock footage, voiceover, and captions.
Buffer
Free + PaidSimple scheduling and idea board for individuals and small teams.
Publer
Free + PaidBulk scheduling with separate workspaces for each client or brand.
YouTube Creator Academy
FreeYouTube's free official courses on growing a channel and monetization rules.
Pictory
PaidTurns blog posts, scripts, and long recordings into short branded videos with subtitles.
VEED
Free + PaidBrowser video editor with AI captions, translation, and background removal.
TikTok One
FreeTikTok's hub for brands and agencies to plan campaigns and work with creators.
Linktree
Free + PaidThe standard link-in-bio page, with click analytics and paid add-ons.
OpusClip
Free + PaidCuts one long video into many short clips with captions, ready for TikTok, Reels, and Shorts.
Submagic
Free + PaidShort-form caption editor that adds animated captions, emojis, b-roll, and hooks.
Beacons
Free + PaidFree link-in-bio page with a media kit, email capture, and store tools.
Later
Free + PaidVisual planner that previews your Instagram grid, plus link-in-bio and creator tools.
Planable
Free + PaidCollaborative content calendar where clients comment and approve posts.
TikTok Creative Center
FreeFree trend research: trending sounds, hashtags, videos, and top-performing ads by country.
TikTok Shop
FreeSell or promote products inside TikTok and earn affiliate commission per sale.
General AI Assistants
Flexible tools for writing, brainstorming, and research support.
Claude
Free + PaidThoughtful AI assistant great for long documents and deep analysis.
Google Gemini
Free + PaidGoogle's AI assistant that answers questions, writes, and analyzes images and documents.
Microsoft Copilot
Free + PaidAI assistant built into Windows and Edge that drafts text, summarizes pages, and makes images.